branding, how important is a logo for a
Branding, is imperative to gain perspective
clients, and to keep existing clients.
Take for example
the situation of buying a car. Would a
customer be more apt to buy a car from a
brand they know, verse an unknown brand?
there are often factors that come into play,
such as reputation, reliability, quality.
This applies to not just products, but
services as well. Often the unknown, the
unidentifiable, is less enticing to the
average consumer, than the known, the
It is part of the
psychology of marketing. A logo should
summarize key aspects of a business, trigger
recognition - think the "golden arches” of
McDonalds. Thru a logo, a business can build
a solid business identity that symbolizes
thoughts beyond imagery about the business,
a proverbial snapshot of what the business
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